Outline of Medium-term Action Plan "GS-Twins" and President Interview
Reaffirming the 10-Year Corporate Vision
The 10-Year Corporate Vision framed in fiscal 2006 presented a clear image for growth with the goal of achieving ¥1 trillion in net sales in fiscal 2015 as a cornerstone for establishing Kuraray's global presence as a specialty chemical company.
The worldwide economic crisis presents a formidable obstacle to achieving the vision. Although we may not accomplish our goal as early as we had envisioned, we are unwavering in our commitment to the philosophy that quality is the fundamental component for realizing sustainable growth. We will work to rapidly reform and reestablish the Company's profit structure and continue to progress toward fulfilling our corporate vision.
Kuraray believes its technological innovations can provide unique and effective contributions for resolving issues threatening our planet and living environment, including global warming, limited natural resources, insufficient water and food supplies, and environmental pollution. The Company also works to achieve a harmony with all of its corporate activities and the environment and society. We believe that these perspectives on our role and the contributions we can make to society are what will make it possible for Kuraray to achieve long-term sustainable growth.
Each of the new fields in which the Company's is concentrating - the new energy-related business, the aqua business, and the environmentally friendly materials business - is related to the above global issues. We plan to maximize our growth capabilities by leveraging our cultivated technical and market knowledge and harness the value creation potential of the entire Group as we seek to achieve our net sales target of ¥1 trillion in 2018.
