As our strategic base in Europe, this company sells Kuraray products, and provides information gathering and technical services.
As our strategic base in Asia and Oceania, this company provides information gathering and technical services.
As our strategic base in U.S.A, this company sells Kuraray products, and provides information gathering and technical services.
Global marketing
In implementing the Kuraray Group's philosophy of "market-orientated thinking*1," within North American, European, and Chinese markets, we actively participate in trade shows and other events that highlight our products and services. Looking to satisfy consumer requirements, we have adopted a proactive approach to marketing through our network of overseas subsidiaries that takes into account each country's unique cultural and lifestyle attributes.
*1 This involves going beyond the idea of "product-orientated thinking" in terms of what the manufacturer can supply, and approaching issues from the standpoint of consumer requirements.
International Reputation for New Products
Every year from 2002, Kuraray Medical has consistently been awarded the highest rank of 5 stars for its <CREARFIL> series of adhesives and composite resins by the U.S. dental products rating organization Reality Publishing Co. Our products have also been recognized for their quality by their selection in the list of Top 100 New Products in the dental industry publication Dentistry TodayTM, which introduces the latest industry technology and dental materials.
